Win like a King - Jamie Foxx

Collaborated closely with our agency to bring the vision to life through a dynamic commercial that captured the excitement of sports betting. I played a pivotal role in shaping the creative direction, ensuring the production reflected the brand’s tone. Beyond the commercial, I oversaw the implementation of the campaign across multiple channels, including in-app experiences, out-of-home placements, and social media platforms. This cohesive rollout ensured a consistent and impactful message, solidifying BetMGM as the ultimate destination for bettors seeking excitement and big wins.