KEVIN MACPHERSON

I currently work at BetMGM where I run all creative direction and new branding initiatives. I bring over 10 years of experience leading a talented team of designers in crafting engaging visual experiences that resonate with our audience. My work has encompassed a variety of large-scale projects, including high-profile television commercials featuring icons like Jamie Foxx, Tom Brady, and Wayne Gretzky. I oversee all new brand initiatives, managing out-of-home campaigns, on-site creative, and collaborating cross-functionally with Product and Tech teams to deliver immersive experiences.

Prior to BetMGM, I played a pivotal role at FanDuel, where I was instrumental in shaping the brand identity of the FanDuel Sportsbook. My contributions included launching promotional campaigns and creating animated content for in-venue experiences, solidifying my position at the forefront of the legalized betting landscape.

I thrive in startup environments, where building strong teams from the ground up is key. Over the past decade in the rapidly evolving sportsbook industry, I've cultivated relationships that feel more like family than colleagues. My passion for collaboration and innovation drives me to create standout work that elevates brands and engages audiences.