BetMGM Tips Campaign

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As the Creative Director for BetMGM’s "TIPS" campaign, I led a high-impact initiative featuring Jamie Foxx, Barry Sanders, Wayne Gretzky, Kevin Garnett, Jalen Rose and Vanessa Hudgens. Each ambassador brought their unique flair to the campaign.

We anchored the campaign with a 60-second hero spot that showcased all ambassadors in a cohesive and engaging storyline. This format allowed us to efficiently create a library of shorter 30-second and 15-second cuts, strategically deployed throughout the sports calendar as well as featuring our casino ambassador, Vanessa Hudgens. By aligning the campaign with BetMGM’s Las Vegas roots, we infused the creative with the excitement and glamour synonymous with the MGM brand.

This approach ensured the campaign resonated across a diverse audience, extending its impact across multiple channels, including TV, digital platforms, and in-app experiences. The result was a dynamic campaign that positioned BetMGM as the go-to destination for bettors seeking a premium product and a world-class entertainment experience.