Kevin Garnett Campaign 2022

During the NBA season of 2022, we partnered with our newest brand ambassador at the time, Kevin Garnett. Garnett was coming off his Uncut Gems acting role and was excited to deliver for us. Above are 2 of the videos we made for broadcast. We also developed social content, still photography and more. My role was running creative direction from the BetMGM side. Created brand toolkits where our animators, digital designers, and product teams can source these assets. Garnett was also our headlining ambassador once we went live in Massachusetts since he played for the Celtics. We did many out of home campaigns using these photos.