As the Creative Director for this shoot, I led the development of a Responsible Gambling commercial featuring Connor McDavid. Collaborating closely with the NHL and his team, the Edmonton Oilers, was essential to ensure alignment and authenticity. The goal was to use Connor’s platform to drive awareness of BetMGM’s responsible gambling tools, emphasizing the importance of setting spending limits.

The campaign included a television spot and a series of photography assets, which were strategically deployed across various platforms, including landing pages, print materials, and other channels. This integrated approach helped amplify the message and reinforce BetMGM’s commitment to promoting responsible betting practices.