BetMGM Superbowl Commercial

Worked on creative direction for our 2024 Superbowl Commercial starring Tom Brady, Vince Vaughn and Wayne Gretzky. We partnered with the agency, HighDive, on this commercial. The assets we developed from this shoot included several television spots, social videos, and still photography. These assets were given to my team to develop out of home campaigns, digital promotions, and organic social content.